Founder Brand
Tuesday, September 1, 2026
Year 1 — PROVE (Aug 28, 2026 – Aug 28, 2027)
Q1 — Financial Oxygen + Live Proof (Aug 28 – Nov 27, 2026) · Month 1 — Establish Control (Aug 28 – Sep 27, 2026) · Week 1 — Command Center (Aug 28 – Sep 3, 2026)
Top 3 priorities
If only three things happen today, make it these.
- 1
8 Realtor payment-scenario texts — this is today's income line.
- 2
Decide Property 2's path so marketing can start.
- 3
Publish the LinkedIn operator post after the HFB build block.
Due today
From the canonical plan, dated for today.
Founder Brand
Ask for/identify concrete mortgage or BP opportunities rather than generic "checking in."
Founder Brand
Follow up immediately on anything that can become application/preapproval/deal review.
Founder Brand
Add every resulting opportunity to pipeline with next action/date.
HFB
Identify 2-3 people from conversations who may also fit HFB pilot/distribution.
Carried forward
Still open from an earlier date — not rescheduled automatically.
Founder Brand
Record cash currently available across personal/business accounts relevant to the plan.
Originally Aug 29 · 3 days overdue
Founder Brand
List every known payment/obligation due through Sep 30 with due date and amount; unknown amounts get marked UNKNOWN, not guessed.
Originally Aug 29 · 3 days overdue
Founder Brand
List every mortgage and BP opportunity currently alive: borrower/source, amount, stage, next action, expected close date.
Originally Aug 29 · 3 days overdue
Property 2
Send Charisse one consolidated request for Property 2: listing activity, bookings/revenue, AC/repair status, current carry and immediate recommendation.
Originally Aug 29 · 3 days overdue
Property 1
Get Property 1 current room/occupancy/payment status from Deuce/available records.
Originally Aug 29 · 3 days overdue
Founder Brand
Start a running "Evidence / Changes" note for anything learned today that changes the plan.
Originally Aug 29 · 3 days overdue
Founder Brand
Sort obligations into MUST PAY / CAN TIME / VERIFY / RESTRUCTURE CANDIDATE.
Originally Aug 30 · 2 days overdue
Founder Brand
Rank active mortgage/BP opportunities by probability × economic value × time to cash.
Originally Aug 30 · 2 days overdue
Founder Brand
Draft Top 10 people to contact this week for revenue/distribution.
Originally Aug 30 · 2 days overdue
HFB
Draft first HFB controlled cohort candidate list from people already in network: consumers, Realtors, LOs.
Originally Aug 30 · 2 days overdue
Founder Brand
Review Property 1/2 information received; list missing facts only.
Originally Aug 30 · 2 days overdue
Founder Brand
Set Monday's five Next Moves before ending the day.
Originally Aug 30 · 2 days overdue
Founder Brand
Review opening cash, Sep obligations and expected receipts.
Originally Aug 31 · 1 day overdue
Founder Brand
Contact/advance top 3 highest-confidence mortgage/BP opportunities.
Originally Aug 31 · 1 day overdue
Mortgage
Confirm with Kristy every active mortgage file, stage, blocker, owner and next deadline.
Originally Aug 31 · 1 day overdue
Founder Brand
Identify exact pipeline coverage through Sep and preliminary coverage through Nov 27.
Originally Aug 31 · 1 day overdue
Founder Brand
Delegate missing property/admin data retrieval.
Originally Aug 31 · 1 day overdue
Founder Brand
Choose this week's relationship targets.
Originally Aug 31 · 1 day overdue
Active Year / Quarter / Month / Week targets
Targets and gates from the plan — not actual performance.
year
Year 1 — PROVE (Aug 28, 2026 – Aug 28, 2027)
- — ≥$100K liquid assets.
- — Positive free cash flow is normal rather than exceptional.
- — ~$1M attributable personal equity stretch gate, supported by defensible evidence rather than invented valuation.
- — ≥$30M annualized lending trajectory across relevant lending activity, separately reported by engine.
- — ≥$5M annualized/trailing EBBS business-purpose lending trajectory. (BP Lending)
- — Property 1 stable and economically productive. (Property 1)
- — Property 2 resolved into the best evidenced disposition/operating state. (Property 2)
- — Stunnerz permanently classified SCALE / HOLD / EXIT based on economics and founder dependence. (Stunnerz)
- — ≥500 cumulative activated HFB/Elevation ecosystem participants/professionals. (HFB)
- — ≥15 institutional deployments/customers. (HFB)
- — Recurring commercial technology revenue and attributable transaction evidence. (HFB)
- — Tax exposure sufficiently reconstructed/quantified for capital planning.
- — Erin predominantly working on relationships, revenue creation, architecture and capital allocation. (Founder Brand)
quarter
Q1 — Financial Oxygen + Live Proof (Aug 28 – Nov 27, 2026)
- — $10K–$25K liquid.
- — Monthly cash flow positive or clearly moving positive with no unmanaged deficit.
- — ≥$1K/month payment compression removed/restructured where economically sound.
- — Mortgage approximately $6M funded/high-confidence Q1 trajectory. (Mortgage)
- — EBBS business-purpose ≥$1M funded/near-funded trajectory. (BP Lending)
- — Property 1 near intended occupancy with delegated management. (Property 1)
- — Property 2 decision executing. (Property 2)
- — Stunnerz preliminary SCALE / HOLD / STOP decision. (Stunnerz)
- — ≥50 cumulative HFB/Elevation activated participants/professionals. (HFB)
- — ≥50% meaningful Next Move completion. (HFB)
- — ≥5 professional pairings/relationships. (HFB)
- — ≥2 institutional pilots/commitments. (HFB)
- — First attributable transaction opportunities visible. (HFB)
- — Commercial pricing tested. (HFB)
month
Month 1 — Establish Control (Aug 28 – Sep 27, 2026)
- — Primary outcome: Know the real position, stop unmanaged leakage, establish active pipelines and launch controlled proof.
- — Complete master personal/business balance sheet with confidence/source flags.
- — Establish weekly cash dashboard: opening cash, required 30-day obligations, expected receipts, actual receipts, ending cash.
- — Establish engine-level income tracking for mortgage, EBBS BP, properties, EBBS services and any active test operation.
- — Classify each material liability KEEP / RESTRUCTURE / ELIMINATE; do not execute large payoff solely from balance size.
- — Establish first liquidity floor target: $10K.
- — Build one live pipeline dashboard from lead → app → preapproval → contract → closing → funded → income.
- — Separate traditional mortgage and EBBS business-purpose volume/economics.
- — Create relationship opportunity list and begin deliberate weekly outbound relationship activity.
- — Property 1: move to ≥3 occupied rooms if qualified candidates exist; document monthly P&L and delegated responsibilities. (Property 1)
- — Property 2: complete SELL vs FIX+STR vs LTR economic comparison; make decision by Sep 30 and assign execution. (Property 2)
- — Stunnerz: cash-control rules, job costing, deposit policy, insurance/vehicle/crew feasibility; no uncontrolled Adam financial authority. (Stunnerz)
- — Consumer/Realtor/LO controlled journeys usable. (HFB)
- — Define activation, meaningful Next Move, evidence update, transaction opportunity, institutional pilot and paying customer metrics. (HFB)
- — Recruit initial controlled cohort; target 10 Consumer + 10 Realtor + 10 LO starts/commitments. (HFB)
- — Remove Erin from routine tasks that Kristy, Charisse, Deuce, Drew or existing processing capacity can own. (Founder Brand)
- — Evidence required: current-state register, cash dashboard, pipeline dashboard, property decisions, live cohort list.
week
Week 1 — Command Center (Aug 28 – Sep 3, 2026)
- — Required outcome: One trusted current-state view exists.
- — Find 20 first-time-buyer-focused Realtor candidates (brokerage rosters, MLS/open-house activity, Realtor groups, social); pick the best 10 to contact Tuesday. (Mortgage)
- — Find 15 business-purpose-lending qualified targets (investor-focused Realtors + active small investors); pick 8 to contact Tuesday. (BP Lending)
- — Identify 10 target brokerages (independent, 25-250 agents) as future HFB institutional prospects — research only, no outreach until beta evidence exists. (HFB)
- — Identify 10 target mortgage companies/branches (10-200 LOs) as future HFB institutional prospects — research only, no outreach until beta evidence exists. (HFB)
Ad-hoc / operational
Not part of the canonical five-year plan.
Founder Brand
Comment thoughtfully on 8 LinkedIn posts from Realtors, investors and housing people
20 min Erin· LinkedIn
Mortgage
Text 8 Realtors a specific buyer payment scenario for one of their listings
30 min Erin· Text / SMS
Mortgage
Record a 60-second talking-head video: 'You do not need 20% down'
25 min Erin· Instagram · TikTok · YouTube Shorts
Property 1
Post the Property 1 vacancy listing to 4 community Facebook groups and Marketplace
20 min Erin· Facebook groups · Marketplace
Property 2
Choose Property 2's path: sell, fix and short-term rent, or long-term rent
30 min Erin
BP Lending
Direct-message 10 active investors: 'Send me your next deal and I'll screen it free'
35 min Erin· Instagram DM · LinkedIn DM
Founder Brand
Publish the LinkedIn operator post about this week's real decision
25 min Erin· LinkedIn
Mortgage
Promote the First-Time Buyer Game Plan — 7 days before the event, post the promo video
20 min Erin· Instagram · Facebook Event · Eventbrite
Founder Brand
Log today's evidence: what happened, the numbers, and what you'll scale or stop
15 min Erin